Are Web 2.0 and social networking technologies the next “great app” in the field of OD to enable self-organizing systems and to build better working relationships in the organization?
If I were a betting man, I would bet that half of the attendees at this year’s OD Network conference would click “Delete” on their email application if this showed up in their mailbox. The other half (or less?) would be intrigued and hit the “scroll down” button to read more. Are we at the “cutting edge” of OD by talking about the role of Web 2.0 technologies instead of talking about “authenticity”, “power and affiliation needs”, or “process facilitation”? Or are we so far off base in introducing this vernacular into the lexicon of OD professionals that we will see it fall off the radar screen of OD and into the abyss of other “flash in the pan” concepts?
